TallyEQ

Independent lifecycle marketing intelligence

See lifecycle marketing from the customer’s side.

Compare how brands communicate with customers across real purchases, deliveries and subscriptions.

Dietary Supplement Edition

We follow real supplement purchases and the touchpoints around them—from delivery and replenishment to renewal, cancellation, and winback, where observed.

A reminder’s timing matters.

The same reorder reminder can arrive before delivery, near replenishment, or after cancellation.

Reorder reminder

  1. Before deliveryProduct not yet received.
  2. Near estimated replenishmentSupply may be running low.
  3. After cancellationSubscription ended.
Illustrative only; not study findings. TallyEQ examines other lifecycle stages too.

Context helps a team decide which message or moment deserves review.

First EditionDietary Supplement Edition

Research in progress · Target publication Q1 2027

About this edition

What you can examine

  1. When first-use guidance arrives, has the box arrived yet, and does the message name what was bought?
  2. Where does a competitor place its first offer after payment: between payment and the receipt, or on the receipt page?
  3. What does a subscriber see at renewal, and what is offered on the way out?

Scope

TallyEQ describes what was observed. It is not a ranking, and it does not measure what any message earned.